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Cookie Policy
Last updated: 9/22/2025
1. What Are Cookies
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
Essential Cookies: Necessary for the website to function properly and cannot be disabled.
Non-Essential Cookies: Used for analytics, marketing, and personalization purposes. These require your consent.
2. Types of Cookies We Use
2.1 Essential Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session | Session |
| csrf_token | Security protection | Session |
| cookie_consent | Remembers consent preferences | 1 year |
2.2 Analytics Cookies
| Provider | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Analytics | _ga, _ga_* | Website usage analytics | 2 years |
| Google Analytics | _gid | User identification | 24 hours |
2.3 Marketing Cookies
| Provider | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Facebook Pixel | _fbp | Ad targeting and conversion tracking | 3 months |
| li_* | Professional network advertising | 6 months |
3. Cookie Purposes
- Website Functionality: Essential cookies ensure our website works properly
- Performance Analysis: Analytics cookies help us understand user behavior
- Personalization: Preference cookies remember your settings
- Marketing: Advertising cookies enable targeted marketing campaigns
- Security: Security cookies protect against fraud and unauthorized access
4. Third-Party Cookie Providers
We work with the following third-party providers:
- Google Analytics: Website traffic and user behavior analysis
- Facebook: Social media integration and advertising
- LinkedIn: Professional networking and B2B advertising
- Calendly: Appointment scheduling functionality
Each provider has their own privacy policy governing their use of cookies and data collection.
5. Cookie Consent
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences
- Learn more about our cookie practices
Essential cookies will always be active as they're necessary for website functionality.
6. Managing Your Cookie Preferences
6.1 Browser Settings
You can control cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
6.2 Opt-Out Links
You can opt out of specific tracking:
- Google Analytics: Google Analytics Opt-out
- Facebook: Facebook Ad Preferences
- LinkedIn: LinkedIn Opt-out
6.3 Website Cookie Settings
You can update your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by clearing your browser cookies and revisiting our site.
7. Legal Compliance
7.1 CCPA Compliance (California)
California residents have the right to:
- Know what personal information is collected through cookies
- Delete personal information collected through cookies
- Opt-out of the sale of personal information
- Receive equal service regardless of privacy choices
7.2 GDPR Compliance (EU Residents)
EU residents have additional rights including:
- Explicit consent for non-essential cookies
- Right to withdraw consent at any time
- Right to data portability
- Right to object to processing
8. Cookie Banner Implementation
Implementation Instructions:
Add this cookie consent banner to your website header or as a modal popup:
<div id="cookie-banner" class="cookie-banner">
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies.
<button onclick="acceptCookies()">Accept All</button>
<button onclick="rejectCookies()">Reject Non-Essential</button>
<a href="/cookie-policy">Learn More</a>
</div>
9. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices or applicable laws. We will post the updated policy on our website with a new effective date.
10. Contact Information
For questions about our use of cookies or this policy:
EssTech AI
Email: info@esstechai.com
Subject Line: "Cookie Policy Inquiry"
Website: www.esstechai.com